Cryptocurrencies have gained a fair share of fame. Hence, advertisers sometimes push too many cryptocurrency-related ads. However, it is not a very concerning issue; the real problem here is that some ads are false and expose consumers to fraud. To control this, Britain’s finance ministry suggested that the Financial Conduct Authority must have tighter control over the promotions of cryptocurrencies.

The HM Treasury of  UK, which is the finance and economy ministry, commented that they might offer FCA or the Financial Conduct Authority, an opportunity to monitor the advertisements published by unauthorized organizations. It will also include the cryptocurrencies and the technology related to the Cryptocurrencies.

The Proposal of HM Treasury Suggesting FCA to Investigate Cryptocurrency Promotions

If any finance companies in today’s date are yet to fall under the governance of FCA, they must get approval from one of the authorized institutes for promoting a financial item by using advertisements. On the contrary, the government pointed out this approach may not entirely be able to filter out misleading ads or scammers alike.

The Treasury’s current proposal requires financial companies that are authorized to acquire a nod from FCA prior to passing an advert from organizations that are unregulated. In this method, the British authorities of finance will be able to watch unauthorized organizations and their influence.

The Treasury’s Economic Secretary, John Glen explained that it is vital for people to understand these digital currencies that they see getting promoted. In case the ads from unauthorized organizations are false-promoting or are not transparent about the risks, one’s trading can face loss in the process. This is why the government wants to enforce strict attention towards the promotions related to financial items that also include advertising cryptocurrencies.

The CryptoCurrency Ads are Not Governed in The UK

In the present situation, cryptocurrencies that are being promoted are Bitcoin and Ethereum but it goes unchecked in Britain. Further, the amount of announcements coming from the crypto industry is increasing every day. The financial body is tensed about the ads that are commonly directed to investors in retails. Additionally, they provide misleading data. The government said that the promotions must be clear about any potential risks associated with the advertisements.

The UK Treasury outlines it, the main aim is not to coerce the crypto market on the contrary aid the financial industry by providing further safety for the users.


Laura Suter of AJ Bell said that the FCA had no control over certain things about cryptocurrency works as they had previously mentioned. Naturally, they did not have much authority over the industry, however, a lot is going to change with this move.

The advertisements are persuasive from cryptocurrency organizations, she said. She added that over 31% among the ones who purchased cryptocurrencies such as bitcoins had been encouraged by an advert. An advert is a way of introducing a product and promoting it until people notice it. But many are still unaware of the threats.

The response to the Treasury proposals by the finance companies has to be done by October 25.

How can you avoid clicking on false ads?

When you are surfing the internet, there are many risks that you might encounter in your screen sessions. Among all the other risks, nowadays, the chances of getting robbed online have increased rapidly. There are many safe ads, but mixed with those are the ones that can rob you dry. If you want to continue enjoying a risk-free trading option, you must go through This will help you set up an account and start trading hustle-free.

However, there still are few sites that will look exactly like the real deal and will be managed by a hacker trying to read your details. Hence before you click on anything, use tools that will help you recognize the flag sites. The fake ads most often are compelling such as they will promise you to make a millionaire in a few days. But, these things are not real. Like every other finance trading, bitcoin has ups and downs, and you, as a user, will have to bear with it. Make sure you only visit secure sites with ‘https’ in the tag.

This is a sponsored post. As it’s related to crypto trading, you should also read our risk warning. Read more in our editorial policy.

By BitcoinsInIreland Editorial Team

A staff writer at who covers a range of topics on the site.