The $40 million between BC.GAME and Leicester City Football Club represent a landmark moment in the history of both organizations. Thanks to this collaboration, BC.GAME will expand its global presence and introduce innovative gaming experiences to users worldwide.
Forming a strategic partnership with Leicester City Football Club from August 2024 to May 2026 represents a major step forward in enhancing the global footprint of the BC.GAME brand. Leicester City, renowned for its remarkable Premier League victory in 2016 and FA Cup triumph in 2021, boasts a rich heritage and a dedicated fan base.
Susan Whelan, CEO of Leicester City, remarked:
“We welcome BC.GAME to Leicester City – an opportunity to collaborate with an innovative partner in a new category for the club. As a leading global operator in a rapidly evolving landscape, BC.GAME already has a track record of successful engagements in sports, and we look forward to nurturing a mutually beneficial partnership.
Securing top-notch partners upon our Premier League return is crucial to our mission of placing Leicester City back among football’s elite, bolstering our competitive squad, and delivering the ultimate fan experience.”
This collaboration will see the BC.GAME logo featured on the men’s first team shirts and adult replicas for the 2024/25 season. The new Adidas home shirts for 2024/25 are now available in-store and online.
Launching the LCFC 2024/25 women’s home shirt and announcing the team’s main partner will take place on Saturday, July 20, ahead of the Barclays Women’s Super League season kickoff in September.
Furthermore, as part of the collaboration with BC.GAME, the partnership will leverage $BC tokens to provide additional opportunities for fans. $BC is the proprietary token within the BC.GAME ecosystem, recently launched to enhance gaming experiences. The token serves a variety of utilities, including management, in-game purchases, and access to exclusive features.
$BC is designed to ensure seamless transactions, offering holders exclusive benefits within the BC.GAME ecosystem. To support $BC, the project team plans to implement various marketing strategies like incentive rewards, community airdrops, and liquidity mining. Community airdrops, in particular, aim to reward early supporters and increase active participation. Liquidity mining will ensure $BC stability.
This collaboration is in line with BC.GAME’s strategy to form alliances with leading organizations, aimed at enhancing gaming experiences for its users worldwide.
Rayne Davis, Director of Marketing and Partnership Programs at BC Game, said:
“We’re thrilled to join forces with Leicester City, a club with a rich history, passionate fan base, and genuine global appeal. This partnership presents a unique opportunity to introduce a new brand of exciting, secure, and responsible online gaming to a new audience, and we look forward to a successful collaboration.”
About BC.Game
BC.Game is a community-driven online crypto casino, founded in 2017. This iGaming platform uniquely combines a sportsbook, online casino, and online lottery. With over 8000 games across various categories including slots, online gaming, sports betting, and crypto price predictions, this platform has revolutionized online casinos.
The platform has firmly established itself in football through partnerships with the Argentine Football Association and is gradually investing in the emerging esports market. BC.Game harnesses blockchain technology to provide crypto enthusiasts with a fair, and secure gaming environment where results can be independently verified through blockchain transparency.
This partnership is sure to deliver exciting opportunities for Leicester City fans, BC.GAME users, and the wider crypto community, heralding a new era of merging sports and digital gaming.
Stay updated on this exciting partnership and more via BC.GAME’s social media channels:
Website: https://bc.game/
Twitter: @BCGameOfficial
Telegram: BCGameOfficial
Instagram: @bc.game
Facebook: BC.GameOfficial
